The Shifting Landscape of NCAA Recruiting - NIL's Impact on Division 1 Football in Mid-Major Schools
Location
Williams Stadium
Event Website
https://www.liberty.edu/business/sport-leadership/
Start Date
27-10-2025 1:00 PM
End Date
28-10-2025 2:00 PM
Description
This study examines how Name, Image, and Likeness (NIL) policies have reshaped recruiting outcomes at mid-major NCAA Division I football programs. The rationale is to understand how mid-major schools can leverage NIL opportunities to compete with Power Four institutions by building local partnerships and customized athlete branding, despite having fewer resources and less media exposure.
Included in
The Shifting Landscape of NCAA Recruiting - NIL's Impact on Division 1 Football in Mid-Major Schools
Williams Stadium
This study examines how Name, Image, and Likeness (NIL) policies have reshaped recruiting outcomes at mid-major NCAA Division I football programs. The rationale is to understand how mid-major schools can leverage NIL opportunities to compete with Power Four institutions by building local partnerships and customized athlete branding, despite having fewer resources and less media exposure.
https://digitalcommons.liberty.edu/sport-leadership/Presentations/2025/19
Comments
Kyleigh Faust, Daniella O'Neill, Nathan Stutt, & Jaylin Belford