Liberty University

Location

Williams Stadium

Event Website

https://www.liberty.edu/business/sport-leadership/

Start Date

27-10-2025 1:00 PM

End Date

28-10-2025 2:00 PM

Description

This study explores how fan traditions and a sense of belonging influence long-term loyalty among Liberty University football fans. The rationale is to understand the psychological and sociological factors that drive fan engagement and return intent, which can inform marketing strategies and improve fan retention.

Comments

Emely Gomez, Kate Walhof, & Seth Fernandez

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Oct 27th, 1:00 PM Oct 28th, 2:00 PM

Traditions, Belonging, and Intent to Return - Testing Predictors of Fan Loyalty at Liberty Football

Williams Stadium

This study explores how fan traditions and a sense of belonging influence long-term loyalty among Liberty University football fans. The rationale is to understand the psychological and sociological factors that drive fan engagement and return intent, which can inform marketing strategies and improve fan retention.

https://digitalcommons.liberty.edu/sport-leadership/Presentations/2025/20

 

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