Liberty University

Location

Williams Stadium

Event Website

https://www.liberty.edu/business/sport-leadership/

Start Date

27-10-2025 1:00 PM

End Date

28-10-2025 2:00 PM

Description

This study examines how social media behavior influences attendance at small-market NBA games. Social media behavior is categorized into two areas: marketing and fan engagement. The rationale stems from the inconsistency in attendance among small-market teams and the lack of research focused on these markets. Understanding how digital engagement affects live attendance can help teams refine their marketing strategies and boost ticket sales.

Comments

Sophia Adamek, Alexandra Keith, Preston Edmonds, & Jackson Wayne

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Oct 27th, 1:00 PM Oct 28th, 2:00 PM

Social Media Behaviors & In-Person Attendance - A Mixed-Methods Study of Small-Market NBA Teams

Williams Stadium

This study examines how social media behavior influences attendance at small-market NBA games. Social media behavior is categorized into two areas: marketing and fan engagement. The rationale stems from the inconsistency in attendance among small-market teams and the lack of research focused on these markets. Understanding how digital engagement affects live attendance can help teams refine their marketing strategies and boost ticket sales.

https://digitalcommons.liberty.edu/sport-leadership/Presentations/2025/14

 

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