Location
Williams Stadium
Event Website
https://www.liberty.edu/business/sport-leadership/
Start Date
27-10-2025 1:00 PM
End Date
28-10-2025 2:00 PM
Description
Prompted by the University of Kentucky’s formation of a not-for-profit LLC as a revenue strategy, this study investigates the impact and future implications of LLCs and private equity in NCAA athletic departments. The rationale is rooted in the growing financial pressures and opportunities following the House settlement, with athletic directors seeking innovative ways to generate revenue. This research aims to understand how these models affect revenue generation and distribution across Power Four programs.
Included in
Private Equity and LLC Models in College Athletics - Emerging Revenue Strategies in the Power Four
Williams Stadium
Prompted by the University of Kentucky’s formation of a not-for-profit LLC as a revenue strategy, this study investigates the impact and future implications of LLCs and private equity in NCAA athletic departments. The rationale is rooted in the growing financial pressures and opportunities following the House settlement, with athletic directors seeking innovative ways to generate revenue. This research aims to understand how these models affect revenue generation and distribution across Power Four programs.
https://digitalcommons.liberty.edu/sport-leadership/Presentations/2025/13
Comments
Nehemiah Hamlin, Lachlan Smith, Brookelyn Beauchamp, David Linn, & Joseph Dean