Presenter Information

Liberty University

Location

Williams Stadium

Event Website

https://www.liberty.edu/business/sport-leadership/

Start Date

27-10-2025 1:00 PM

End Date

28-10-2025 2:00 PM

Description

This study explores gender-based disparities in NIL (Name, Image, and Likeness) opportunities within Division I athletics, focusing on differences in institutional support and funding. The rationale highlights the unequal distribution of NIL earnings between male and female athletes and the need for more equitable access. By examining both quantitative earnings data and qualitative athlete perceptions, the study aims to promote fairer NIL practices across collegiate sports.

Comments

Sawyer Magnett, Ashlie Miles, Isobel Pettem Shand, & Elizabeth Ringley

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Oct 27th, 1:00 PM Oct 28th, 2:00 PM

NIL and Gender Equality in Division 1 Athletics - Intergrating Institutional Support, Marketplace Dynamics, and Athlete Earnings

Williams Stadium

This study explores gender-based disparities in NIL (Name, Image, and Likeness) opportunities within Division I athletics, focusing on differences in institutional support and funding. The rationale highlights the unequal distribution of NIL earnings between male and female athletes and the need for more equitable access. By examining both quantitative earnings data and qualitative athlete perceptions, the study aims to promote fairer NIL practices across collegiate sports.

https://digitalcommons.liberty.edu/sport-leadership/Presentations/2025/12

 

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