Location
Williams Stadium
Event Website
https://www.liberty.edu/business/sport-leadership/
Start Date
27-10-2025 1:00 PM
End Date
28-10-2025 2:00 PM
Description
This study investigates how different forms of social media marketing—specifically pictures, graphics, and reels—impact fan engagement in the NBA. As digital platforms increasingly replace traditional media, understanding which strategies most effectively engage fans is crucial for sports organizations. The study is grounded in existing research and uses Instagram analytics to assess engagement metrics, offering practical insights for marketing teams.
Included in
Social Media Marketing and Fan Engagement - A Quantitative Study of NBA Strategies
Williams Stadium
This study investigates how different forms of social media marketing—specifically pictures, graphics, and reels—impact fan engagement in the NBA. As digital platforms increasingly replace traditional media, understanding which strategies most effectively engage fans is crucial for sports organizations. The study is grounded in existing research and uses Instagram analytics to assess engagement metrics, offering practical insights for marketing teams.
https://digitalcommons.liberty.edu/sport-leadership/Presentations/2025/15
Comments
Kristin Kato, Troy Amburgey, Taylor Memory, & Austin Lanphear