Location
Williams Stadium
Event Website
https://www.liberty.edu/business/sport-leadership/
Start Date
27-10-2025 1:00 PM
End Date
28-10-2025 2:00 PM
Description
College athletic programs live off the support of their passionate fans. Whether lifelong supporters or casual viewers, these fans help keep programs thriving. Despite strong environments and culture, some schools struggle to maintain fan engagement year after year. This study seeks to understand what top Division I programs do to keep fans engaged through attendance, financial giving, and viewership. The findings aim to address the problem of unengaged fans and help build stronger, more successful athletic programs.
Included in
Exploring Fan Engagement Strategies in NCAA Division I Athletics - A Descriptive Study
Williams Stadium
College athletic programs live off the support of their passionate fans. Whether lifelong supporters or casual viewers, these fans help keep programs thriving. Despite strong environments and culture, some schools struggle to maintain fan engagement year after year. This study seeks to understand what top Division I programs do to keep fans engaged through attendance, financial giving, and viewership. The findings aim to address the problem of unengaged fans and help build stronger, more successful athletic programs.
https://digitalcommons.liberty.edu/sport-leadership/Presentations/2025/6
Comments
Tyler Bruns, TJ Boroff, Loyal Sheedy, & Bohong Yang