Location
Williams Stadium
Event Website
https://www.liberty.edu/business/sport-leadership/
Start Date
27-10-2025 1:00 PM
End Date
28-10-2025 2:00 PM
Description
This study explores the economic impact of college graduation weekends on hotel revenue in Lynchburg, Virginia. While hotels commonly adjust rates in response to seasonal demand, little research has focused on how recurring events in college towns influence revenue management practices. The project is both relevant and ethical, seeking to understand how hotels can maximize profitability during graduation weekends without engaging in price gouging. Ultimately, the findings aim to provide valuable insight into sustainable revenue management strategies for hotels in college towns.
Included in
Event Tourism and Hotel Revenue Management - The Impact of College Graduations on Lynchburg's Lodging Industry
Williams Stadium
This study explores the economic impact of college graduation weekends on hotel revenue in Lynchburg, Virginia. While hotels commonly adjust rates in response to seasonal demand, little research has focused on how recurring events in college towns influence revenue management practices. The project is both relevant and ethical, seeking to understand how hotels can maximize profitability during graduation weekends without engaging in price gouging. Ultimately, the findings aim to provide valuable insight into sustainable revenue management strategies for hotels in college towns.
https://digitalcommons.liberty.edu/sport-leadership/Presentations/2025/5
Comments
Faith Sidwell, Reese Mitchell, Eva McCawley, & Abbey Bouck