Abstract
This study employed an ethnographic research design to investigate the impact of Disney Inc.’s cultural orientation since 2020 and its impact on organizational outcomes such as financial performance, image, and reputation. The impact of decision-making, contrary to the unchanging Biblical principles, on organizations who elected to pursue “woke” agendas is staggering. Rejection of the absolute Biblical truth in pursuit of humanistic, socialist, and atheist ideologies on the corporate level has become blatant on an unprecedented scale. Disney Inc., originally known as children’s “Happiest Place on Earth,” has transformed into one of the leading corporations to embrace the creeds of cancel culture, gender confusion, LGBTQ+, abortion, CRT, and other anti-biblical positions. Galatians 6:7-8 clearly instructs: “Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap. For he that soweth to his flesh shall of the flesh reap corruption; but he that soweth to the Spirit shall of the Spirit reap life everlasting” (King James Bible, 2017).
Recommended Citation
Averin, Alexander and Vranes, Jason
(2023)
"Measuring the Woke Culture: An Ethnographic Study of Disney, Inc. and the Impact of Its Cultural Orientation on Organizational Outcomes,"
Journal of Fundamental & Applied Business Research: Vol. 1, Article 3.
Available at:
https://digitalcommons.liberty.edu/jbr/vol1/iss1/3