Publication Date

Spring 5-5-2026

School

College of Arts and Sciences

Major

Family and Consumer Sciences

Keywords

fast-fashion, business model

Disciplines

Fashion Business | Sustainability

Abstract

The fast-fashion business model has several severe environmental impacts, including resource overconsumption, chemical pollution, greenhouse gas emissions, and solid waste consumption. Hence, the sustainable fashion alternative is questioned as to whether it can be applied with recoverable economic value and limited consequential impact when considering novel approaches in business model innovation, supply chain transformation, and the adoption of digital technologies. Evidence suggests that sustainability and profitability need not be mutually exclusive when strategic intervening actions are effectively managed. The set of principles of the circular economy, sustainable enterprise architecture frameworks, green supply chain management, advanced systems of forecasting, and three-dimensional virtual technologies provides paths toward environmental protection and commercial viability. Digital technology constraints and trade-offs of energy consumption with possible solutions, cases of greenwashing, and systemically required transformations stand as significant barriers. A high-level change needs integrated stakeholder engagement: businesses adopting circular models and transparency in operations, informed consumer choices, and collaboration within the industry. Transitioning from fast to sustainable fashion goes beyond being an ethical imperative; it is an urgent business need since the industry's survival in the long term is based on providing equilibrium between success and responsibility.

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