Date
8-20-2026
Department
School of Communication and the Arts
Degree
Doctor of Philosophy in Communication (PhD)
Chair
Erin Black
Keywords
online adjuncts, organizational communication, sense of belonging, social presence, sociopsychological tradition
Disciplines
Communication
Recommended Citation
Lemon, Sheri, "A Qualitative Study of Social Presence Theory in Organizational Communication with Online Adjunct Sense of Belonging" (2026). Doctoral Dissertations and Projects. 8744.
https://digitalcommons.liberty.edu/doctoral/8744
Abstract
This qualitative study addressed the challenges of geographically dispersed online adjunct faculty feelings of isolation and sense of belonging. The purpose of this qualitative was to explore how online adjunct faculty experience a sense of belonging within their institutions and how organizational leadership communication practices, interpreted through social presence theory, shape those experiences. Guided by Short, Williams, and Christie's (1976) social presence theory and Craig’s (1999) sociopsychological tradition, this research explored the lived experiences of online instructors and the specific communicative behaviors that influence their connection to their institutions. Data was collected through semi-structured interviews with twenty online adjunct faculty members and analyzed using thematic analysis. The findings revealed that social presence is not byproduct of technology, but the result of intentional and relational communication. Furthermore, the data indicated that a sense of belonging is a dynamic, dependent on proactive leadership engagement. Ultimately, this study offers a fresh perspective on digital immediacy maintained through continuous, responsive communicative interactions rather than physical proximity. These findings offer practical implications for higher education leadership, by providing an actionable framework to transition a transactional remote workforce into a connected academic community.
