Date

8-29-2024

Department

School of Music

Degree

Doctor of Music Education (DME)

Chair

Wayne Singleton

Keywords

HBCU, Bands, Marching, Social Media, College Band Students, Social Media Engagement, Band Evaluations, Social Media Followers, Music Education, Music Technology, Algorithm

Disciplines

Education | Music

Abstract

This research reveals the effects of social media presence on Historically Black College and University (HBCU) college student band selection. This quantitative correlational research study investigates the impact of social media presence and engagement on how HBCU band students select the college band they wish to attend. Variables in the digital space are the students’ influence of choice and social media. The researcher surveyed 75 HBCU band students from various athletic conferences to determine what social media content factors influence how college and university band students perceive and rank band programs. Participants were selected based on active college or university band program participation from an HBCU (Historically Black College and University) band located in Florida. Each participant gained access to the survey using their mobile devices. All participants completed a survey containing Likert-type questions during the closing of their band rehearsal. The bar code was open to participants for thirty minutes in the researcher’s presence. The survey was closed after the researcher left the participant’s band rehearsal to ensure research efficacy. The results indicated significant social media factors influencing following and joining an HBCU band program. This study is necessary to understand the influence of technology on college and university band students. Furthermore, this study could provide verifiable research data to band directors and department chairs to help them understand technology’s influence on music education.

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