Date
1-9-2024
Department
Graduate School of Business
Degree
Doctor of Business Administration (DBA)
Chair
Kimberly Anthony
Keywords
Crowdsourcing Strategizing, Crowdsourcing, Strategy, Leadership, Nonprofit, Organizational Value
Disciplines
Business
Recommended Citation
Eddings, Priscilla L., "Crowdsourcing Strategizing: A View From the Top" (2024). Doctoral Dissertations and Projects. 5169.
https://digitalcommons.liberty.edu/doctoral/5169
Abstract
Crowdsourcing strategizing is the application of crowdsourcing for organizational strategy development. While crowdsourcing is experiencing popularity in application and discussion, the concept is not new. However, literature on the value of crowdsourcing strategizing is not widespread in academic or business works. This qualitative case study explored crowdsourcing strategizing in Richmond, Virginia metro area nonprofits. The study was conducted to explore the lack of understanding on the value of crowdsourcing strategizing, with a focus on leaderships perspective of value. The results showed that nonprofit leaders found value in the crowdsourced data gathered through crowdsourcing strategizing.
