Date
12-7-2023
Department
School of Education
Degree
Doctor of Philosophy in Education (PhD)
Chair
Hoiwah Benny Fong
Keywords
Business Intelligence Analytics, Big Data, Technology Readiness, Competitive Advantage, Digital Transformation, Higher Education
Disciplines
Education | Educational Leadership
Recommended Citation
Monroe, Richard L., "A Causal Comparative Analysis of Leveraging the Business Analytical Capabilities and the Value and Competitive Advantages of Mid-level Professionals Within Higher Education" (2023). Doctoral Dissertations and Projects. 5029.
https://digitalcommons.liberty.edu/doctoral/5029
Abstract
The purpose of this quantitative causal-comparative study is an empirical examination of the differences in business intelligence capability and the value and competitive advantage of mid-level higher education academia professionals from community colleges, four-year public, and four-year private institutions within the United States. Institutions of higher education have an overabundant amount of student data that is often inaccessible and underutilized. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and Management Information Systems/Decision Support Systems theory, using two-way ANOVA analysis, this research examined factors to understand the mastery of readiness for mid-level professionals in higher education institutions to embrace digital technologies and resources to develop a culture of digital transformation. This study applied the Business Analytics Capability Assessment survey responses from 176 mid-level higher education professionals, from community colleges, four-year private, and four-year public institutions, to understand how higher education professionals use Business Intelligence Analytics (BIA) and Big Data (BD) to improve the organization, operational business decisions, and data management strategies to provide actionable insights. This study found no significance between the type of institution that has business intelligence capability and the value and competitive advantage. A significant difference with a medium effect was identified between the Business Analytics Capability and the Value and Competitive Advantage for mid-level professionals who do and do not utilize BIA and BD resources. Therefore, this study calls for future research to understand how successful institutions have implemented BIA and BD tools and how higher education is shaped on a macro level.
