Date
11-17-2023
Department
School of Communication and the Arts
Degree
Doctor of Philosophy in Communication (PhD)
Chair
Andrea Scott
Keywords
Taylor Swift, message-design logics theory, music videos, YouTube
Disciplines
Communication
Recommended Citation
Magliocca, Matthew, "Communication for Personal Relationships: A Qualitative Study on Taylor Swift's Music Videos and Message-Design Logics Theory" (2023). Doctoral Dissertations and Projects. 4915.
https://digitalcommons.liberty.edu/doctoral/4915
Abstract
This dissertation focuses on Barbara O’Keefe’s message-design logics theory and Taylor Swift’s music videos on YouTube. The first chapter provides background information and study elements for the project, focusing on the scholarly area of communication, the problem statement, the purpose statement, research questions, and definitions. The second chapter reviews the relevant literature associated with message-design logics theory and music videos on YouTube. The third chapter discusses the dissertation’s methodology, focusing on the study’s approach, framework, setting, instruments, procedures, analyses, and trustworthiness. The fourth chapter features the results of the research questions about Swift’s music videos and message-design logics theory. The fifth chapter includes the discussion, implications, delimitations and limitations, and future research of the project.
