Date

3-21-2023

Department

School of Communication and the Arts

Degree

Doctor of Philosophy in Communication (PhD)

Chair

Marie Mallory

Keywords

virtual environment, leader, organization, stakeholder

Disciplines

Business | Communication

Abstract

Technology has helped change the way we communicate. The onset of COVID-19 has accelerated the use of technology to communicate. The virtual environment has allowed organizations and stakeholders to communicate utilizing technology regardless of proximity, time, and distance to continue moving the organization forward. The purpose of this qualitative study was to understand effective communication strategies for organizations to adopt and share in order to gain support and engagement from a growing audience of those attending virtual meetings. Organizations and leaders when communicating with consistency, clear, transparent, and authentic communication were the drivers on what leaders and subordinates feel constitutes effective communication in order to build trust and engagement. These themes are supported with participant feedback and interaction on those grounded in the virtual environment today.

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