Exploring Target Marketing at Private Universities Directed to the Nontraditional Student Population
Date
3-2-2023
Department
Graduate School of Business
Degree
Doctor of Business Administration (DBA)
Chair
Janet Harrison
Keywords
Nontraditional Adult Learners (NAL’s), diversity, target marketing, bias
Disciplines
Business
Recommended Citation
Christian, Connie Chester, "Exploring Target Marketing at Private Universities Directed to the Nontraditional Student Population" (2023). Doctoral Dissertations and Projects. 4174.
https://digitalcommons.liberty.edu/doctoral/4174
Abstract
Nontraditional Adult Learners exist worldwide. These potential students can improve self-confidence, increase their wages, and improve workforce opportunities with provided education opportunities. This current study explores value proposition within private institutions with the influence of marketing to the nontraditional adult learner. Exploration includes the challenges and constraints the nontraditional student faces and the impact these challenges present. Marketing programs directed to specific populations and the component that the marketing strategy implements for post-secondary educational opportunities.
