School of Communication and the Arts
Doctor of Philosophy in Communication (PhD)
Computer-Mediated-Communication, Channel Overload, Systems Theory, Organizational Communication
Communication | Leadership Studies
Yarbrough, Benjamin David, "Channel Overload: Can Less be More?" (2022). Doctoral Dissertations and Projects. 3559.
This qualitative research study used a thematic approach and semi-structured interviews to explore the phenomenon of Channel Overload. The Cybernetic Tradition frames the study and Systems Theory guides the data analysis and the fundamental underpinnings of how communication functions. Systems Theory is used as the guiding theory as it provides a framework to evaluate how different systems work together, influencing each other and creating noise. This study shows the impact of Channel Overload on individuals and organizations. Further implications include concepts of organizational Channel Overload and suggest the need for internal strategic organizational communication policies to protect people and organizations from the adverse effects of Channel Overload. Future studies that examine Channel Overload should examine the impact of interventions and could include case studies and ethnographic studies examining the consequences of internal strategic organizational communication policy implementation.