Date
9-2020
Department
Graduate School of Business
Degree
Doctor of Business Administration (DBA)
Chair
Betty Ahmed
Keywords
Accreditation, ACBSP, Value Proposition, Higher Education, NC Business Schools
Disciplines
Business | Education | Marketing
Recommended Citation
Conrad, Jamie Holleman, "Exploring the Influence of ACBSP Accreditation on the Value Proposition of NC Business Schools" (2020). Doctoral Dissertations and Projects. 2658.
https://digitalcommons.liberty.edu/doctoral/2658
Abstract
National accreditation agencies, such as the Accreditation Council for Business Schools and Programs, offer accreditation opportunities to provide external validation of continuous improvement processes implemented within the business schools’ programs of study. The requirements for obtaining and maintaining the most popular national business program accreditations are resource consuming and do not yet have a documented level of influence on the business schools’ value propositions associated with the accreditation process or accreditation status. The current study is necessary to explore the influence accreditation has on the value proposition presented to the marketplace, which is an essential component of the marketing strategy formation for both the business schools and the accrediting organizations. This research study explored the influence of ACBSP accreditation on the value proposition for a business school’s programs of study.
