Date

3-2020

Department

School of Education

Degree

Doctor of Education in Educational Leadership (EdD)

Chair

Philip Alsup

Keywords

Christian Education, School Choice, Parent Satisfaction, Decision Factors

Disciplines

Education | Educational Leadership

Abstract

School choice has become more prominent in national discourse as competition for students increases. Parent satisfaction is a complex, yet critical, component for school administrators and board members to understand in order to determine the degree to which parent demographics contribute to overall satisfaction among private Christian school parents. This predictive, correlational study investigated perceptions of school choice in the context of consumerism and customer satisfaction to determine the degree to which predictors, namely parent demographics, contribute to overall parental satisfaction among private Christian school parents. The parents in the study represent those who chose a Christian school environment for their children in the Southwestern United States. Parental satisfaction elements were measured by the Customer Satisfaction Survey. The instrument was administered to parents whose children attend private Christian schools in a United States southwestern state. Satisfaction survey data was collected and analyzed via IBM’s Statistical Package for the Social Sciences (SPSS). Multiple regression analysis was used to predict the values of parental satisfaction elements based upon parental demographic factors. The analysis indicated that there was not a statistically significant predictive relationship between parent demographic factors and overall parent satisfaction. The researcher failed to reject the null hypothesis given the analysis results. Further research is needed in the area of parent satisfaction within Christian education to determine the factors that drive parent satisfaction.

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