Graduate School of Business
Doctor of Business Administration (DBA)
Janis L. McFaul
Customer Experience, Game Mechanics, Competitive Advantage, Experiential Learning, Online
Business | Marketing
Delaney, William, "Student Perceptions of the Online Customer Experience: A Phenomenological Investigation of the Behavioral and Experiential Factors that Influence Online Student Retention" (2018). Doctoral Dissertations and Projects. 1956.
The acquisition of the accounts blended and online students experienced formed the foundation for this phenomenological investigation. Emanating from the foundation, the findings of the phenomenological investigation suggested both experiential and behavioral factors influenced the blended and online students’ customer experience. The phenomenological investigation concluded that the mechanics of the blended and online students’ customer, experience effected the blended and online students’ persistence to complete the online program.