Date
12-2018
Department
Graduate School of Business
Degree
Doctor of Business Administration (DBA)
Chair
Janis L. McFaul
Keywords
Customer Experience, Game Mechanics, Competitive Advantage, Experiential Learning, Online
Disciplines
Business | Marketing
Recommended Citation
Delaney, William, "Student Perceptions of the Online Customer Experience: A Phenomenological Investigation of the Behavioral and Experiential Factors that Influence Online Student Retention" (2018). Doctoral Dissertations and Projects. 1956.
https://digitalcommons.liberty.edu/doctoral/1956
Abstract
The acquisition of the accounts blended and online students experienced formed the foundation for this phenomenological investigation. Emanating from the foundation, the findings of the phenomenological investigation suggested both experiential and behavioral factors influenced the blended and online students’ customer experience. The phenomenological investigation concluded that the mechanics of the blended and online students’ customer, experience effected the blended and online students’ persistence to complete the online program.
