An Analysis of the Financial Impact of Changing Athletic Conference Affiliation within the NCAA
School of Education
Doctor of Education (EdD)
Veronica A. Sims
Conference Affiliation, Donations, Fundraising, NCAA
Education | Health and Physical Education | Higher Education | Liberal Studies | Other Education
Parker, Christopher, "An Analysis of the Financial Impact of Changing Athletic Conference Affiliation within the NCAA" (2015). Doctoral Dissertations and Projects. 1116.
The purpose of this causal comparative study was to provide Division I athletic programs with athletic and institutional fundraising insight when considering a change in athletic conference affiliation. The study provided descriptive data regarding athletic conference affiliation pre and post-conference change. The research evaluated if there was a significant increase in athletic and educational fundraising when changing athletic conferences. The quantitative study compared educational and athletic foundations’ IRS 990 forms for 15 NCAA Division 1 institutions that changed athletic conferences between 2012 and 2013. Data was analyzed using an ANOVA and t-tests from the institutions’ academic and athletic foundations. The results of pre-conference affiliation and post-conference change were evaluated and they indicated that there is not a significant increase in fundraising for either the athletic or educational fundraising foundations, thus failing to reject the null hypotheses. Suggestions for further research are noted.
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