Date

12-2015

Department

School of Education

Degree

Doctor of Education (EdD)

Chair

Veronica A. Sims

Keywords

Conference Affiliation, Donations, Fundraising, NCAA

Disciplines

Education | Health and Physical Education | Higher Education | Liberal Studies | Other Education

Abstract

The purpose of this causal comparative study was to provide Division I athletic programs with athletic and institutional fundraising insight when considering a change in athletic conference affiliation. The study provided descriptive data regarding athletic conference affiliation pre and post-conference change. The research evaluated if there was a significant increase in athletic and educational fundraising when changing athletic conferences. The quantitative study compared educational and athletic foundations’ IRS 990 forms for 15 NCAA Division 1 institutions that changed athletic conferences between 2012 and 2013. Data was analyzed using an ANOVA and t-tests from the institutions’ academic and athletic foundations. The results of pre-conference affiliation and post-conference change were evaluated and they indicated that there is not a significant increase in fundraising for either the athletic or educational fundraising foundations, thus failing to reject the null hypotheses. Suggestions for further research are noted.

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