Category
Applied
Description
The current study seeks to understand how miracle language exists as a persuasive tool by examining the usage of miracle language in the discourse surrounding the release of Xolair for individuals with food allergies. This was accomplished by conducting a qualitative analysis of the miracle language employed by those engaged in the Xolair discourse. An extensive literature review was conducted to gain a foundational understanding of medical persuasion and miracle language, as well as an understanding of the theoretical foundations of this study. Twenty-five pieces of literature from pharmaceutical companies, and food allergy community members were chronicled and studied utilizing thematic coding methods. Codified findings were analyzed using symbolic interactionism theory. Results suggest that usage of miracle language differ between pharmaceutical and community sources, in addition to these differences working together in the creation of a symbolic reality. Key findings were discussed. Limitations and directions for future research were also discussed.
Miracles or Mirages? A Study of the Rhetorical Use of Miracle Language Within Medical Communication
Applied
The current study seeks to understand how miracle language exists as a persuasive tool by examining the usage of miracle language in the discourse surrounding the release of Xolair for individuals with food allergies. This was accomplished by conducting a qualitative analysis of the miracle language employed by those engaged in the Xolair discourse. An extensive literature review was conducted to gain a foundational understanding of medical persuasion and miracle language, as well as an understanding of the theoretical foundations of this study. Twenty-five pieces of literature from pharmaceutical companies, and food allergy community members were chronicled and studied utilizing thematic coding methods. Codified findings were analyzed using symbolic interactionism theory. Results suggest that usage of miracle language differ between pharmaceutical and community sources, in addition to these differences working together in the creation of a symbolic reality. Key findings were discussed. Limitations and directions for future research were also discussed.
