Category
Graphic Design
Description
I was tasked with creating a visual brand, identity package, and collateral for a fictitious company of my choosing. The project’s main concept was to avoid the cliches of typical food industry businesses. For my project, I created a fictitious coffee shop called “Almost Home” and placed the business on Main Street in Lynchburg, Virginia. Coffee shops can contain cliches by using coffee puns in their names or by having a copy and paste aesthetic. “Almost Home” avoids food industry and coffee shop cliches by building an identity that is not seen in other coffee shops (specifically in Lynchburg, Virginia). “Almost Home” is a mid-century/atomic age inspired and retro-futurist coffee shop that blends space-age wonder with mid century warmth. It is a place to linger between where you are and where you’re going. This brand is for college students and young professionals who want a morning, afternoon, or evening getaway at a place that feels warm and inviting because people strive to make connections away from the workplace. This project was directed by studying the target audience of Almost Home and researching their demographics, psychographics, technographics, and typical behaviors. This includes the audience’s age, finances, spending habits, and values. This research guided the design decisions that would result in the most effective result that would be appealing to the target audience and communicate a clear message. The research was developed through the design of a brand identity, stationary package, and deliverables such as packaging, employee uniforms, and storefront details. This study is beneficial for designers to implement research to create a successful brand, and it is beneficial for consumers to understand the products and brands they interact with.
Almost Home: Creating Design for Community
Graphic Design
I was tasked with creating a visual brand, identity package, and collateral for a fictitious company of my choosing. The project’s main concept was to avoid the cliches of typical food industry businesses. For my project, I created a fictitious coffee shop called “Almost Home” and placed the business on Main Street in Lynchburg, Virginia. Coffee shops can contain cliches by using coffee puns in their names or by having a copy and paste aesthetic. “Almost Home” avoids food industry and coffee shop cliches by building an identity that is not seen in other coffee shops (specifically in Lynchburg, Virginia). “Almost Home” is a mid-century/atomic age inspired and retro-futurist coffee shop that blends space-age wonder with mid century warmth. It is a place to linger between where you are and where you’re going. This brand is for college students and young professionals who want a morning, afternoon, or evening getaway at a place that feels warm and inviting because people strive to make connections away from the workplace. This project was directed by studying the target audience of Almost Home and researching their demographics, psychographics, technographics, and typical behaviors. This includes the audience’s age, finances, spending habits, and values. This research guided the design decisions that would result in the most effective result that would be appealing to the target audience and communicate a clear message. The research was developed through the design of a brand identity, stationary package, and deliverables such as packaging, employee uniforms, and storefront details. This study is beneficial for designers to implement research to create a successful brand, and it is beneficial for consumers to understand the products and brands they interact with.
