Category
Poster - Applied
Description
Our research will envelop the growing topic of Name, Image, and Likeness (NIL). Unlike in recent years, collegiate athletes can now market themselves, similarly to professional athletes, and receive monetary compensation for things such as brand deals, corporate advertisements, and merchandise sales. The purpose of our research project is to further understand the phycological aspect behind this movement regarding how individual athletes view their own ‘brand identity.’ This encapsulates their perception in a public scene, athletic performance, and marketability based on geography, school notoriety, and sport. Quantitative data and important demographic information will be collected using the “Athlete Brand Identity Scale” (ABIdS) survey. The results will disclose how these collegiate athletes perceive their own individual ‘brand identity’ in relation to NIL. Future implications could include connecting one’s ‘Brand Identity’ to potential third-party sponsorship deals, scholarship opportunities, and other monetary compensation value.
Name, Image, and Likeness: Assesing one's "Brand Identity"
Poster - Applied
Our research will envelop the growing topic of Name, Image, and Likeness (NIL). Unlike in recent years, collegiate athletes can now market themselves, similarly to professional athletes, and receive monetary compensation for things such as brand deals, corporate advertisements, and merchandise sales. The purpose of our research project is to further understand the phycological aspect behind this movement regarding how individual athletes view their own ‘brand identity.’ This encapsulates their perception in a public scene, athletic performance, and marketability based on geography, school notoriety, and sport. Quantitative data and important demographic information will be collected using the “Athlete Brand Identity Scale” (ABIdS) survey. The results will disclose how these collegiate athletes perceive their own individual ‘brand identity’ in relation to NIL. Future implications could include connecting one’s ‘Brand Identity’ to potential third-party sponsorship deals, scholarship opportunities, and other monetary compensation value.
Comments
Undergraduate