Dress The Mess: An Art Therapy Awareness Social Media Marketing Campaign for Young Adults Dealing with Trauma
School of Communication and the Arts
Master of Fine Arts in Graphic Design (MFA)
Art Therapy, Social Media Marketing, Marketing Campaign, Trauma Healing, Dress The Mess, Mental and Emotional Healing, Mental and Emotional Trauma, Music Therapy, Dance Therapy, Holistic Healing, Graphic Design
Art and Design | Fine Arts
Alba, Victoria Leigh, "Dress The Mess: An Art Therapy Awareness Social Media Marketing Campaign for Young Adults Dealing with Trauma" (2022). Masters Theses. 927.
This research analyzes the effects of art therapy on young adults between the ages of 18-29 dealing with emotional trauma. The research includes an in-depth exploration of various types of art therapy: visual art, dance, music, photography, and visual journaling. Furthermore, the study explores the lack of awareness of art therapy and how, through a social media awareness campaign, the narrative can be advanced to promote art therapy awareness. Finally, this paper aims to provide insight and practical strategies through a social marketing guerilla campaign, “Dress the Mess,” by incorporating photography, graphic design, and the social media platform Instagram to inspire awareness and the holistic healing properties found within art therapy.