Date
10-3-2022
Department
School of Communication and the Arts
Degree
Master of Fine Arts in Graphic Design (MFA)
Chair
Joseph Wright
Keywords
Art Therapy, Social Media Marketing, Marketing Campaign, Trauma Healing, Dress The Mess, Mental and Emotional Healing, Mental and Emotional Trauma, Music Therapy, Dance Therapy, Holistic Healing, Graphic Design
Disciplines
Art and Design | Fine Arts
Recommended Citation
Alba, Victoria Leigh, "Dress The Mess: An Art Therapy Awareness Social Media Marketing Campaign for Young Adults Dealing with Trauma" (2022). Masters Theses. 927.
https://digitalcommons.liberty.edu/masters/927
Abstract
This research analyzes the effects of art therapy on young adults between the ages of 18-29 dealing with emotional trauma. The research includes an in-depth exploration of various types of art therapy: visual art, dance, music, photography, and visual journaling. Furthermore, the study explores the lack of awareness of art therapy and how, through a social media awareness campaign, the narrative can be advanced to promote art therapy awareness. Finally, this paper aims to provide insight and practical strategies through a social marketing guerilla campaign, “Dress the Mess,” by incorporating photography, graphic design, and the social media platform Instagram to inspire awareness and the holistic healing properties found within art therapy.
