Date
8-2020
Department
School of Communication and Digital Content
Degree
Master of Fine Arts in Graphic Design (MFA)
Chair
Erika Hutchings
Keywords
Design, Literacy, Education, Semiotics, Visual Communication
Disciplines
Art and Design | Communication | Graphic Design
Recommended Citation
Walters, Justin C., "Turning the Page: A Design Thinking Approach to Increasing Literacy Advocacy in West Alabama" (2020). Masters Theses. 663.
https://digitalcommons.liberty.edu/masters/663
Abstract
Through the problem/solution lens of design thinking, this research critically analyzes the promotional activities and materials used by the Literacy Council of West Alabama (LCWA) to determine their effectiveness in reaching both functionally illiterate populations as well as the fully-literate population aiming to work the advocacy front with this nonprofit organization. Qualitative data was gathered through the utilization of a web heuristic evaluation, as well as the evaluation of current marketing materials for LCWA; these insights were used to guide the design and creation of new print and digital marketing materials for the organization. Results of this research aimed to develop more effective promotional and educational materials to reach functionally illiterate populations in west Alabama, which could ultimately assist in increasing literacy rates in the area.
