Author(s)

Elliot PopeFollow

Date

9-2018

Department

Helms School of Government

Degree

Master of Arts in Public Policy (MAPP)

Chair

Melissa Stewart

Keywords

Canvassing, Election, Marketing, Social Pressure, Turnout, Voting Abstract

Disciplines

American Politics | Other Political Science | Political Science | Political Theory

Abstract

This paper proposes a new, modified decision matrix for voter turnout: Likelihood of Voting = Personal Connection + Sense of Duty + Self-Interest – Difficulty in Voting – Sense of Apathy. It introduces a new variable, “Personal Connection.” This variable combines the important contributions of social pressure and canvassing research as a summary motivation of the two. In order to test this hypothesis, I complete an initial review of ANES data and a metanalysis of relevant literature. The conclusion is that there is enough data to support further research into the proposed formula and new variable for voter turnout.

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