Date

5-20-2026

Degree

Master of Fine Arts in Graphic Design (MFA)

Chair

Sarah Lynn Jackson

Keywords

Spotted Lanternfly, Silent Invaders, invasive species, environmental design, awareness campaign, integrated pest management, IPM, agricultural awareness, sustainability, public awareness, graphic design, visual communication, campaign branding, environmental graphics, educational campaign, pest prevention, agriculture, ecosystem protection, brochure design, poster design, social media campaign, billboard campaign, motion graphics, collage design, typography, MFA thesis, environmental advocacy, USDA APHIS, behavior change design, public education, infestation prevention, community outreach, interactive design, branding system, creative campaign, science, bugs, invasion, species, protocols

Disciplines

Animal Sciences | Art and Design

Abstract

The Spotted Lanternfly, an invasive insect originating from China, has rapidly spread across the United States, harming agriculture, forestry, and surrounding ecosystems. It’s destructive feeding behavior severely impacts grapevines, fruit trees, and hardwoods, which directly affects wine production, farm communities, and local environments. The aim of this research was to investigate the biological, ecological, and economic stakes of the infestation, as well as the methods currently used to monitor and control its spread. Specifically, it examines how communication frameworks, design practices, and extension approaches influence producers’ adoption of recommended Integrated Pest Management (IPM) protocols. Through the research, a literature review, case studies, and visual analysis, a solution was developed to address a key gap in how information about the Spotted Lanternfly is communicated. Current resources are largely text-based, technical, and inaccessible to non-experts, limiting early detection and community engagement. Research revealed that invasive species management is most effective when the public can easily identify, report, and respond to threats. Therefore, the solution to reduce the spread of the Spotted Lanternfly is a design-driven public awareness campaign that uses engaging visuals, social media graphics, and interactive tools to raise awareness, translate IPM protocols into clear actions, and support producers and communities in taking informed action against the invasive pest.

Download

Share

COinS