Date

8-29-2025

Department

School of Communication and the Arts

Degree

Master of Fine Arts in Graphic Design (MFA)

Chair

Joshua Beal

Keywords

sustainable design, knowledge gap, sustainability, graphic design

Disciplines

Art and Design

Abstract

This thesis investigates the gap between awareness and application of sustainable practices in the graphic design industry. While sustainability has become a widely discussed topic, designers often lack accessible, practical tools to integrate it into their work. Through a combination of research, case studies, and design thinking methodologies, this project develops a comprehensive educational toolkit and accompanying campaign, ReDesigning Responsibility, that equips designers, educators, and students to make informed, environmentally responsible choices in both print and digital media. The deliverables include a printed reference guide, an interactive microsite, and a branded campaign, all aimed at fostering sustainability as a core design principle rather than an optional consideration.

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