Date

12-11-2024

Department

School of Communication and the Arts

Degree

Master of Fine Arts in Graphic Design (MFA)

Chair

Sarah Jackson

Keywords

Artificial Intelligence, AI, Graphic Design, Automation, Business Marketing, Branding, Technology Ethics

Disciplines

Art and Design | Marketing

Abstract

This research examines the use of artificial intelligence (AI), machine learning, and DIY-centric template tools in the area of graphic design and how they affect businesses using them for branding and visuals, and how that impacts the graphic design industry. Although the use of AI in graphic design is a fairly new trend, the technology has been developing over the last several decades, if not longer. With AI definitely here to stay, it has become vital to explore how businesses and designers will move forward and utilize the tools it offers. Incorporating historical and statistical evidence, professional insights, case studies, and visual analysis, this thesis compiles the challenges that outweigh the advantages of AI-generated design and provides insight in how to move forward with a solution. It argues that AI’s lack of human-touch, authenticity, and understanding of humanity is the prime reason that AI-creations in graphic design can be a tool that empowers designers, gives inspiration, and streamlines processes, but it can not be relied on to design independently.

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