Date

9-19-2024

Department

College of Arts and Sciences

Degree

Master of Arts in Professional Writing (MA)

Chair

Whitney Strickland

Keywords

Republican Party, Generation Z, political communication, voter engagement, professional writing in politics, political marketing to youth, GOP youth outreach, political messaging

Disciplines

Marketing | Political Science

Abstract

In an evolving political landscape dominated by digital media, the Republican Party faces significant challenges in connecting with Generation Z (Gen Z) voters. This thesis explores the critical role of professional writing in bridging this communication gap between generations. With the rise of social media platforms such as TikTok and YouTube, traditional communication strategies are becoming increasingly obsolete. Gen Z's unique consumption habits, values, and communication preferences necessitate reevaluating how political messages are crafted and disseminated.

This research highlights the importance of professional writing in political communication, focusing on its impact within the GOP. By examining Gen Z's demographics and preferences, the thesis identifies the key areas where the GOP's current strategies fall short. It also comprehensively analyzes effective writing techniques and their application in political campaigns, particularly in engaging younger voters.

The thesis offers practical recommendations and solutions for the GOP through case studies and examples of successful professional writing in political contexts. These include adapting writing styles to be more authentic and relatable, utilizing digital platforms effectively, and crafting messages that resonate with Gen Z's values and concerns. By embracing these strategies, the Republican Party can enhance its appeal to Gen Z, strengthening its voter base and ensuring political success in future elections.

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