Date

5-22-2024

Department

School of Communication and the Arts

Degree

Master of Arts in Communication (MA)

Chair

John Dunkle

Keywords

Cultural identity, Big Brother, cultural identity theory, cultural language, alliances

Disciplines

Communication

Abstract

This qualitative content analysis focuses on the creation and maintenance of cultural identity amongst the houseguests in the reality television program Big Brother. Season 23 of Big Brother was qualitatively coded through the lens of cultural identity theory. The study found that cultural identity language was heavily present through the houseguest’s early personal disclosure, strategic formation of alliances, demonstration of interpersonal skills, and candid sharing with the audience in Diary Room segments. Sharing cultural identity language on a national television program allows the audience to witness and interact with the information and apply it to their society.

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