Date
2-7-2024
Department
School of Communication and the Arts
Degree
Master of Arts in Strategic Communication (MA)
Chair
Marie Mallory
Keywords
Colombia, intercultural communication, entertainment-education, perceptions
Disciplines
Communication
Recommended Citation
Keyser, Olivia Grace, "We Don’t Talk About Influence: An Analysis of Disney’s Encanto & Its Influence on Viewers’ Perceptions of Colombian Culture" (2024). Masters Theses. 1105.
https://digitalcommons.liberty.edu/masters/1105
Abstract
The purpose of this study, “We Don’t Talk About Influence: An Analysis of Disney’s Encanto & Its Influence on Viewers’ Perceptions of Colombian Culture,” was to analyze the way Colombian culture is presented in Disney’s Encanto as well as to determine whether viewers of Encanto learn and develop a favorable view of Colombia and Colombian culture after watching the film. In this qualitative research study, 20 participants completed two questionnaires, which were used to determine their perceptions of Colombian culture prior to and after watching Encanto. The collected data was analyzed through the lens of the communication strategy of entertainment-education. This research bridges the current gap in the literature concerning the examination of how Colombian culture is perceived based on an artifact that accurately depicts the culture. This study contributes to the current base of literature in the areas of intercultural communication, entertainment-education, and movies as a form of communication. The findings of this study indicate that Disney’s Encanto did contribute to a favorable viewer perception of Colombian culture.
