Date

1-9-2024

Department

School of Communication and the Arts

Degree

Master of Arts in Communication (MA)

Chair

John Dunkle

Keywords

media dependency, Gen Z Christians, quantitative study, media system dependency theory

Disciplines

Communication

Abstract

The purpose of the study “Media Dependency in Gen Z Christians” is to understand and explore the way Gen Z Christians utilize different forms of media as it relates to their faith. This quantitative research approach focused on the extent to which Gen Z Christians utilize extra-biblical and biblical media, which media they are more likely to consume, and which media they prefer. This research provides insight for the audience in terms of the habits of weekly Gen Z media usage and reliance in a digital media-emersed world, as well as insight into the way that Christian Gen Z learns about their faith by utilizing these media. Specifically, this study provides insight into the media dependency of Gen Z Christians and to what extent they rely on communication from extrabiblical media rather than the Bible itself. This topic provides value through its distinctive findings regarding the habits of Christian Gen Z’s use of the Bible itself, and the relationship between the variables of generational cohort and habits of media usage through the lens of the media system dependency theory.

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