Date

9-19-2023

Department

School of Communication and the Arts

Degree

Master of Arts in Professional Communication (MA)

Chair

Carey Martin

Keywords

Framing, protagonist, antagonist, media, visual

Disciplines

Communication | Film and Media Studies

Abstract

Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their perception of the story, characters, and filmmaking techniques. The impact of framing a message can be seen through various visual outlets such as the news or documentary filmmaking. A story is crafted and presented to an audience to persuade them of a viewpoint. This study aimed to answer if framing in creative visual media can persuade an audience’s perception.

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