Publication Date
Spring 2019
School
School of Business
Major
Business Administration
Keywords
Communications, Crisis, Tragedy, Crisis Management, Social Media
Disciplines
Business | Business and Corporate Communications | Communication Technology and New Media | Organizational Communication | Public Relations and Advertising | Social Media
Recommended Citation
Blow, Sarah, "Crisis Communications: How Businesses Respond in the Wake of Tragedy" (2019). Senior Honors Theses. 862.
https://digitalcommons.liberty.edu/honors/862
Abstract
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding of crisis communication and how it can be best applied in crisis situations.
Included in
Business and Corporate Communications Commons, Communication Technology and New Media Commons, Organizational Communication Commons, Public Relations and Advertising Commons, Social Media Commons
