Publication Date
Fall 11-30-2013
School
School of Communication
Major
Communication Studies: Broadcasting
Keywords
online, video, communication, marketing
Disciplines
Marketing
Recommended Citation
Sheldon, Dylan D., "How the Internet Has Revolutionized Video Marketing" (2013). Senior Honors Theses. 402.
https://digitalcommons.liberty.edu/honors/402
Abstract
From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has chan From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has changed the way the business world functions and catalyzed video marketing into a new frontier. Online video marketing has taken the world by storm and offers corporations across the globe a simple, yet highly effective way to reach the masses.ged the way the business world functions and catalyzed video marketing into a new frontier. Online video marketing has taken the world by storm and offers corporations across the globe a simple, yet highly effective way to reach the masses.
