Publication Date
Spring 4-28-2011
School
School of Business
Major
Business: International Business
Primary Subject Area
Business Administration, Management
Keywords
Starbucks, International business model, transnational business, business strategy, industry analysis, company analysis
Disciplines
International Business
Recommended Citation
Roby, Lauren R., "An Analysis of Starbucks as a Company and an International Business" (2011). Senior Honors Theses. 228.
https://digitalcommons.liberty.edu/honors/228
Abstract
The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starbucks plays in it. Starbucks is in a growth market, and it has a good relative overall position. The researcher will examine the business structure of Starbucks and the future implications of its current business strategies. By examining the strategic imperatives such as how to expand abroad and understanding the international context, the researcher will determine strong and weak business strategies of the company. Starbucks has overcome organizational and managerial implications that will serve as a strong model for international businesses. The researcher will then give strategy and implementation recommendations on how Starbucks can grow as an international business.
