Publication Date

Spring 5-4-2026

School

School of Communication

Major

Communication Studies: Speech Communication

Keywords

miracle language, Xolair, rhetoric, symbolic interactionism, miracle, medical marketing, persuasion

Disciplines

Communication | Medical Humanities | Psychology

Abstract

The current study seeks to understand how miracle language exists as a persuasive tool by examining the usage of miracle language in the discourse surrounding the release of Xolair for individuals with food allergies. This was accomplished by conducting a qualitative analysis of the miracle language employed by those engaged in the Xolair discourse. An extensive literature review was conducted to gain a foundational understanding of medical persuasion and miracle language, as well as an understanding of the theoretical foundations of this study. Twenty-four pieces of literature from pharmaceutical companies, and food allergy community members were chronicled and studied utilizing thematic coding methods. Codified findings were analyzed using symbolic interactionism theory. Results suggest that usage of miracle language differ between pharmaceutical and community sources, in addition to these differences working together in the creation of a symbolic reality.

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