Publication Date
Fall 11-21-2025
School
School of Business
Recommended Citation
Richey, Mary Ann, "Destination Branding Strategies in the Hospitality and Tourism Industry" (2025). Senior Honors Theses. 1538.
https://digitalcommons.liberty.edu/honors/1538
Abstract
Within the last few decades, destination branding has gained significant traction in the hospitality and tourism industry. Therefore, it is essential that marketers within the industry pursue destination branding and analyze both successful and unsuccessful destination marketing campaigns. Successful campaigns cultivate positive consumer perceptions of destinations for both tourists and residents. Unsuccessful campaigns showcase that differentiation and a lack of residential support negatively impact national tourism. In order to successfully conduct destination branding campaigns, industry leaders must partake and acknowledge current industry trends. In 2025, the most impactful way to successfully market tourism destinations is through the use of online digital marketing, specifically through short form video content and influencer partnerships.
