Publication Date
4-24-2024
School
School of Communication
Major
Communication Studies: Advertising and Public Relations
Keywords
branding, graphic design, logo design, brand strategy, brand design
Disciplines
Graphic Design
Recommended Citation
Miller, Tiana, "The Interaction of Strategy and Design in Comprehensive Branding" (2024). Senior Honors Theses. 1400.
https://digitalcommons.liberty.edu/honors/1400
Abstract
Branding directs how consumers view businesses. Focusing on strategy and design equally aids in making a brand comprehensive, cohesive, and effective. Different aspects of brand strategy determine how to effectively build the backbone of the brand. Understanding design elements and the creative process are important in developing the visual identity of the brand. The findings were combined to create comprehensive personal branding for Tiana Joy Creative. This creative application included an archetypal brand strategy with deliverables including a logo and brand elements.
