Publication Date
Fall 11-22-2023
School
School of Communication
Major
Communication Studies: Graphic Design
Keywords
Graphic Design, Branding, Non-Profit Organizations
Disciplines
Art and Design | Graphic Design
Recommended Citation
Mummau, Mia, "Using Graphic Design to Develop and Promote a Character Development Program" (2023). Senior Honors Theses. 1346.
https://digitalcommons.liberty.edu/honors/1346
Abstract
There are many out-of-school time (OST) programs such as sports, art, and community clubs. The majority of these programs have been strategically designed to assist with child development. Non-profit organizations, such as OST programs, struggle to gain funding and parental support due to the inability to communicate their message effectively. Branding is key for the programs to capture the attention of children and parents to better communicate core values and positive intentions. This project will assist a football team's character-building program in its communication of the vision, scope, and sequence. This will help gain parent buy-in and donation of resources.
