Publication Date

4-2022

School

School of Communication

Major

Communication Studies: Advertising and Public Relations; Communication Studies: Graphic Design

Keywords

COVID-19, marketing, social media, graphic design

Abstract

Because of constant technological advancements and internet growth, the world of marketing and branding is ever-changing. With the unexpected COVID-19 pandemic, marketing has become more digital than ever before. With little or no access to physical marketing methods, virtual presence through websites, email, and social media have become the primary means of promotional communication. The purpose of this project is to research the importance and specific challenges of digital communication for brands who market solely from a virtual brand presence, and then use that research to create a marketing plan and visual brand campaign for a fictional organization that would function successfully under these circumstances.

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