Graduate School of Business


Doctor of Business Administration (DBA)


Melissa Connell


Multi-generational Diverse Workforce, Cohesion, Engagement, Motivational Factors




Leaders in all corporations will have to answer the multi-generational challenges in the workplace to motivate their employees by maintaining cohesion and engagement (Ahmad & Ibrahim, 2015; Lazaroiu, 2015). A gap in the literature exists to understand how leaders can create group cohesion and engagement by possessing the instruction and tools necessary to adequately lead the multi-generational diverse workforce to long-term success of the medical device division (Cote, 2019; Dwyer & Azevedo, 2016; Lewis & Wescott, 2017; Stegaroiu & Talal, 2014; Wesolowski, 2014). The central research questions in this qualitative case study addressed the understanding of how leaders use motivational factors, as perceived by the generational groups of (a) Baby Boomers, (b) Generation X, and (c) Millennials, to enhance group engagement and collaboration of the new generationally diverse workplace bounded in a medical device company and how motivational factors influence enhanced engagement and collaboration to lead in the long-term success in the medical device industry as perceived per the generational groups of (a) Baby Boomers, (b) Generation X, and (c) Millennials. Fourteen major themes were found to support the knowledge to answer the research questions. Conceptual frameworks were created to summarize the findings and use for implementation training to relate the subthemes per major themes per generational cohort.

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