Graduate School of Business
Doctor of Business Administration (DBA)
Massage, Leadership, Job Satisfaction, Employee Retention
Business | Business Administration, Management, and Operations | Leadership Studies
Henry, Veronica, "The Correlation Between Employee Job Satisfaction and Leadership Style by Leadership Personnel in Massage Businesses" (2019). Doctoral Dissertations and Projects. 1966.
Job satisfaction plays a significant role in employee retention outcomes. Therefore, examining factors that contribute to employee job satisfaction is vital to formulating and implementing effective organizational protocols that increase job satisfaction, employee retention, and overall business performance. This study was designed to examine the relationship between leadership style and job satisfaction in massage-based businesses. The research question was as follows: Is there a relationship between job satisfaction and leadership style in massage businesses in Columbia, SC? This study utilized three primary leadership styles: transformational, transactional, and passive/ avoidant. The research question was answered through a quantitative correlational analysis of 169 massage business employees in Columbia, South Carolina. The analyzation of the responses received showed a statistically significant relationship between the three primary leadership styles. The study’s findings showed a positive relationship between transactional and transformational leadership and job satisfaction and a negative relationship between passive-avoidant leadership and job satisfaction.