Brand Campaign: The Bronze Rose
Undergraduate
Description
I was tasked with creating the branding for a coffee shop, ice cream shoppe, or burger joint that avoids cliches. This brand campaign was driven by the research of where is the most adequate location of a burger joint would be for the specific location. This is could only be determined by narrowing the audience of this restaurant. Using the US Census I compiled information about the demographic relating to their age, media preferences, marital status, whether they have children, their education, social activities or hobbies, social causes, and where they live. I also researched which cities in the United States eat meat to help decide the location of the restaurant. This research guided the decisions that I made when designing the branding of the burger joint. From the information gathered from the US census, I determined that the restaurant would be appropriately near the River Oaks, Texas. Research concluded that this is a location where people eat a surplus of meet. River Oaks is an affluent area of Texas, where the clientele could afford an expensive night out. This guided the symbolism of the rose in the logo, as it communicates strength, maturity, and beauty, speaking to a feminine audience. Although this information was collected to create a fictitious company, a restaurant and brand could be created that caters to its female audience. The research informs others about the subliminal messaging that are in logos and how companies capitalize on this communication to influence the habits and investments of individuals.
Brand Campaign: The Bronze Rose
Juried Art - Graphic Design
I was tasked with creating the branding for a coffee shop, ice cream shoppe, or burger joint that avoids cliches. This brand campaign was driven by the research of where is the most adequate location of a burger joint would be for the specific location. This is could only be determined by narrowing the audience of this restaurant. Using the US Census I compiled information about the demographic relating to their age, media preferences, marital status, whether they have children, their education, social activities or hobbies, social causes, and where they live. I also researched which cities in the United States eat meat to help decide the location of the restaurant. This research guided the decisions that I made when designing the branding of the burger joint. From the information gathered from the US census, I determined that the restaurant would be appropriately near the River Oaks, Texas. Research concluded that this is a location where people eat a surplus of meet. River Oaks is an affluent area of Texas, where the clientele could afford an expensive night out. This guided the symbolism of the rose in the logo, as it communicates strength, maturity, and beauty, speaking to a feminine audience. Although this information was collected to create a fictitious company, a restaurant and brand could be created that caters to its female audience. The research informs others about the subliminal messaging that are in logos and how companies capitalize on this communication to influence the habits and investments of individuals.
